Minter Dialogue with Oisin Lunny
This interview is with Oisin Lunny, speaker, musician and mobile expert. Oisin is Senior Marketing Development Manager and roving evangelist at Open Market, a mobile engagement platform for enterprise. In this conversation, we talk about how music can help set your digital mindset, what’s going on in mobile, how to optimise your mobile strategy and the power and setbacks of SMS and MMS as a marketing tool.
Good advice from Lunny: Reply to any unwanted SMS message STOP
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.'We have a planet of smart phones populated with phono-sapiens … and we have reached a stage beyond app hysteria.'@oisinlunny Click To Tweet 'The #1 rule in any kind of SMS-based communication or marketing is that it has to be relevant. Otherwise, it’s game over.' @oisinlunny Click To Tweet
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Meanwhile, you can find my other interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at: MinterDial.fr, on Buzzsprout or in iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!