Stephen Waddington, Head Of Digital And Social Media At Ketchum Europe (MDE85)

Minter Dialogue Episode #85

This interview, recorded on January 8, 2014, is with Stephen Waddington, a premier expert on Public Relations. Successful repeat entrepreneur, author and prolific blogger, Stephen is now running Digital and Social Media for Ketchum Europe, part of the Omnicom Group. Stephen is leading the charge for the modernization and professionalization of PR practitioners. If you are interested in the evolution of PR, you’ll want to listen to what Stephen has to say. By the way, you can also sign up to the Minter Dialogue podcast here via iTunes.

To connect with Stephen Waddington:

• Take a spin on Stephen’s blog.
• Stephen on Twitter @wadds
• Publications by Stephen: –Brand Anarchy: Managing Corporate Reputation –Brand Vandals: Reputation wreckers and How to build better defences -Share this: The Social Media handbook for PR professionals -Share this too: More social media solutions for PR professionals

Sites mentioned by Stephen:

• Screwfix
• Jelly social network launched by Biz Stone
• AMEC – International Association for the Measurement and Evaluation of Communication 
• Philip Sheldrake – The Business of Influence
• Inspiration from HBR, TED and LeWeb Conference

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Further resources for the Minter Dialogue Radio Show:

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes. Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!