Minter Dialogue Episode #77
Joe Fernandez at Klout offices in San Francisco (Courtesy Ignacio Torres/NBC Latino)
This interview, recorded on October 11, 2013, is with
Joe Fernandez, co-founder and CEO of Klout, a system that helps identify and engage with influencers. As Joe likes to say, Klout is the standard in
online influence measurement. Joe presented at this year’s
Hub Forum (interview with HubForum founder, Vincent Ducrey) in Paris, which gave me a chance to catch up with him. In this interview with Joe, we talk about the challenges of measuring influence — where Klout sorts through 15 billion data points every day — what companies need to do in order best to use the Klout service and we find out about some of Klout’s upcoming developments. Lots of interesting insights and talking points with regard to the whole area of influence marketing.
You can also sign up to the Minter Dialogue podcast here via
iTunes.
Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the
Guitar Channel. I invite you to take a spin!
To connect with Joe Fernandez:
————–
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on
Megaphone or via
iTunes. Please don’t be shy about rating this podcast on iTunes! And for the
francophones reading this, if you want to get more podcasts, you can also find my radio show
en français over at :
MinterDial.fr, on
Megaphone or in
iTunes.
Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes. 
Trackbacks/Pingbacks