Minter Dialogue #63

This interview is with Christian Holst, co-founder of The Baymard Institute, based in Copenhagen, a research firm focused on how to improve the user experience. In this conversation with Christian, we discuss the challenges of making a good eCommerce experience, the difficulties for a luxury brand in eCommerce, some tips and tricks on improving the checkout process and more. Christian shares with us some great and concrete insights. Enjoy!

SPECIAL OFFER: If you are interested in the Baymard report on eCommerce checkout usability, Christian is offering a special deal for listeners of this podcast.  If you buy the eCommerce Checkout Usability report, you get the Mobile Checkout Usability report for free.   {Watch out, it only lasts until September 1, 2013!}

For those of you who are regular listeners, you will find a new jingle at the beginning of the show, courtesy of my friend, Pierre Journel, author of the Guitar Channel. I invite you to take a spin!

You can also sign up to the Minter Dialogue podcast here via iTunes.

To connect with Christian Holst:

• Baymard Institute on Twitter
• Christian Holst on Twitter
• You can also send an email to Christian Holst here

Sites mentioned by Christian Holst:

• Here you can slide through Amazon’s 8-step checkout process as a new customer will experience it – without filling all the form fields yourself:  http://baymard.com/checkout-usability/benchmark/top-100/73-amazon  (use the > arrows in the top white sticky header to move the the next checkout step)
• How to visually reinforce the Credit Card fields:  A full article on the topic, with examples from OfficeDepot, Peapod and EddieBauer http://baymard.com/blog/visually-reinforce-sensitive-fields

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Further resources for the Minter Dialogue Radio Show:

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.