Interview With Caspar Craven, Customer Intelligence Via Trovus

by | Sep 27, 2012 | Minter Dialogue, Podcast | 4 comments

At the heart of big data…caspar craven at Trovus, on The Myndset Digital Marketing and Brand Strategy

Welcome to the Minter Dialogue Radio Show number #34. This interview is with Caspar Craven, whom I met thanks to Jane Gomez at the Supper Club. Caspar is co-founder and Director of Trovus, an award winning agency working on gleaning and refining customer intelligence, especially for B2B companies. Caspar has a strong point of view on customer intelligence and in the interview shares his insights about what makes for success in creating customer driven sustainable growth.

To connect with Caspar Craven:

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Further resources for the Minter Dialogue Radio Show:

iTunes RSS Minter Dialogue Podcast - Branding Gets Personal

Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes.  Please don’t be shy about rating this podcast on iTunes!   And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.

4 Comments

  1. Mary J. Defalco
    Mary J. Defalco on March 26, 2013 at 3:12 am

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    Reply
  2. Mary J. Defalco
    Mary J. Defalco on March 26, 2013 at 3:12 am

    I used a testing model for my site that is based on the consumer or visitor perspective and I learned a lot to cater to those discerning ones. This is where I engage them with gamification. But not overwhelming them with too much information. It drives my conversion.
    My recent post Why Your SEO Campaign Hasn’t Worked So Far

    Reply
  3. Marvin Hopkins
    Marvin Hopkins on October 1, 2013 at 8:46 am

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    Reply
  4. Marvin Hopkins
    Marvin Hopkins on October 1, 2013 at 8:46 am

    Great post ! Wonderful artical to much great information for this post….And also Mary you are right and also i agree with your comment….So cheek this link…Because this is to much great informative for such kind of people……Thanks

    Reply

Trackbacks/Pingbacks

  1. The myth of global marketing and what to do about it | Branding and digital marketing strategy | The Myndset by Minter Dial - [...] to be faster to market.  In a world of big data, nothing could be more strategic than effective consumer data collection…
  2. The myth of global marketing and what to do about it | Branding and digital marketing strategy | The Myndset by Minter Dial - [...] to be faster to market.  In a world of big data, nothing could be more strategic than effective consumer data collection…
  3. Living Your Passion. How To Turn Your Passion Into Your Livelihood with Caspar Craven (MDE309) | Minter Dial - […] Here’s the previous episode with Caspar on this podcast, recorded in 2012 when he was CEO of Trovus. […]

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