A new service to give value to digital sharing
UPDATE AUG 2013: AvalanShare had to shut its “doors”.
Minter Dialogue Radio Show number #28. This interview is with Sean Keyes, CMO and co-
owner of Avalanshare. AvalanShare is an interesting start-up that helps brands value and encourage sharing. It’s a social media tool whose purpose is to turn existing clients into “vocal” supporters, rewarding them for sharing their purchase across their social networks, thereby extending the “word of mouth” with a material benefit for the sharer. I think brand marketers — especially those doing eCommerce — will be interested to hear about this initiative. Certainly, I’ll be curious to see the take-up.
Here’s a video created by Avalanshare explaining their service:
Sites mentioned by Sean Keyes
- Absolutely Pure
- AIK Hockey
How to connect with Sean:
- You can connect with Sean on Twitter @SeanKeyes
- Sean Keyes on Linkedin
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Megaphone or via iTunes. Please don’t be shy about rating this podcast on iTunes! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Megaphone or in iTunes.
