Here is Calvin & Hobbes (by Bill Waterson) from the Herald Tribune this past Monday (4/10/2010). Not that I frequently read the cartoons, but sometimes I can’t help but read and smile about the mischievous Calvin. Almost as good a bet as reading Fred Basset. Anyway, here is a beautiful cartoon for old the old marketers. Brands that behave like Calvin ought to get a spanking. Of course, if Calvin were able to provide a personalized, pertinent programming for his indulgent household, that might be another story!
Calvin = Old Marketing Myndset
If you are like me, maybe you need glasses to read the fine print. So, I have added the text here:
Calvin: Look, Hobbes, I cut a piece of cardboard to make a TV screen.
Calvin: See. I just hold it up and it’s like I’m on TV.
Hobbes: Wow, you own show!
Calvin: Too bad I can’t really force my way into million’s of people’s homes each day.
Calvin: On the other hand, no one in THIS home can turn me off!
Marketers today need to find non-obtrusive ways to get into consumer’s media flow… and then must remember not to overstay his/her welcome…unless the content recipe is so good that they opt to stay … In any event, one must give dear old Calvin points for creativity.
