Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to create a space (TV, web & mobile platforms) to view the best film commercials just as MTV is/was the place to view the best music videos. Kind of an interesting concept. Going to have be super rich in content to work… to go beyond just attracting marketing geeks like

Writeup at New York Business Crain’s

For couple of blogs on Firebrand:
Influential Marketing Blog – Rohit gives it a big thumbs up
A quick post at Marketing Vox