Getting Engagement – How Does Your Brand Fare On The Moist Eye Index?

Yet, so many company executives shun the topic and/or hide behind a wall of “utter” professionalism. In an article penned by Dev Patnaik, CEO of Jump Associates, “Innovation Starts with Empathy“, he described how “we’ve created a corporate world that … Continue reading

Discover the Pragmatist’s Guide to Life and a new approach to finding purpose with Simone and Malcolm Collins (MDE280)

Simone and Malcolm Collins are wedded entrepreneurs, authors and travellers. Working with Malcolm, Simone is the CEO of Travelmax, selling wholesale travel tickets to boutique agencies and providing white-glove travel management services to celebs. Malcolm is a neuroscientist by training … Continue reading

Getting Engagement From Your Customer – Through the looking glass of GDPR and permission marketing

Now that May 25th — the date when the European regulation GDPR officially took effect — has come and gone, the barrage of GDPR-related messages has subsided. At one point, opt-in requests and privacy setting announcements seemed to be ALL I … Continue reading

When AI Is About Artificial Interruptions – An Example of Voice Recognition and AI for Evil in an Automated Spam Call

You know those pestering calls you get where someone informs you, often with a foreign accent, that you’ve been in a car accident and are due some compensation…? It seems that these calls just continue to come despite the evermore … Continue reading

Behind the scenes with the successful Somnai Experience in London with Andrew McGuinness (MDE279)

Andrew McGuinness is the CEO of Ellipsis Entertainment and founder of the BMB and Seven Dials PR agency. Through DotDotDot London, part of Ellipsis, Andrew partnered with a couple of agencies to create an innovative and provocative entertainment experience in … Continue reading

Understanding and Leveraging Cryptocurrencies and the Blockchain with Peter McCormack (MDE278)

Peter McCormack is one of the pioneers in bitcoin and cryptocurrencies. Having literally fallen into the space, Peter is now an experienced cryptocurrency trader, miner, blogger, podcaster and advisor, cruising the world and advocating cryptocurrencies. In this podcast, we discuss … Continue reading

The Art of Embracing Imperfection For Real Progress

To accept imperfection is perhaps the most complicated of attitudes to adopt in business. It’s almost antithetical to everything senior business executives have been trained to do. In some regards, however, I would suggest it’s a core mindset for an … Continue reading

Baas Jaam Virtual Reality Entertainment Centre in Tallinn Estonia

During my visit to Tallinn Estonia, I had the chance to discover the first (and largest) Virtual Reality (VR) Entertainment Centre, Baas Jaam. Located on the southern tip of the old town of Tallinn, with a rather unassuming facade, Baas … Continue reading

The state of marketing technology, building community and purpose into your brand experience with Kelly Hungerford (MDE277)

Kelly Hungerford is a digital marketing and marketing operations expert, based in Switzerland, helping small and mid-sized enterprises and brands on their digital transformation initiatives. In this podcast, we discuss some of the differences between marketing in Europe versus the … Continue reading