Minter Dialogue with Seth Godin
Seth Godin is a best-selling author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes. In this conversation we dig into transformation. How to make change happen, the keys to making a long-term strategy work, the weirdness in the marketplace, GDPR and permission marketing as well as his AltMBA executive MBA startup and podcasting. A full, punchy and instructional interview.
Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate it.
General Charles Krulak’s law: “The closer you get to the front, the more power you have over the brand.” p 61 Linchpin by @thisissethgodinClick to tweet
“In recent conflicts, it’s the private in the field who is making decisions that change everything.”
“The challenge … is that it’s very hard to scale true believers… And, the second challenge is if you need to be a true believer to have empathy, it’s going to create brittleness and a lack of mobility and point of view. It’s better to have professionals… who understand how to bring empathy to the situation.”
“Going forward, what you need the rule to be is use your best judgment, treat people the way you want to be treated…. And then you need to spend time having your people develop empathy…. Empathy is about trying.”
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Music credit: The jingle at the beginning of the show is courtesy of my friend, Pierre Journel, author of the Guitar Channel. And, the new sign off music is “Finger Paint,” written and performed by Josh Saxe, produced by Chase Geiser. Here’s a link on iTunes. I invite you to take a spin on Pierre’s podcast or listen to more of Josh’s music!