This interview is with Giles Palmer, CEO and founder of BrandWatch, an UK-based social media monitoring company that has been around since 2007. Giles is at the heart of mining and understanding text, which remains a hot and rather difficult, if not disputed area in the world of social media marketing. You’ll appreciate Giles’ down to earthiness in this conversation I had with him, where we discuss the challenges of tracking the social media networks, forums and blogs to help brands navigate the 2.0 web.
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To connect with Giles Palmer
- You can contact Giles Palmer via Twitter (and find out why he has a goofy handle in the interview!)
Further resources for the Minter Dialogue Radio Show:
Meanwhile, you can find my other English-speaking interviews on the Minter Dialogue Radio Show on Buzzsprout or via iTunes. Please don’t be shy about rating this podcast on iTunes here! And for the francophones reading this, if you want to get more podcasts, you can also find my radio show en français over at : MinterDial.fr, on Buzzsprout or in iTunes.