A new service to give value to digital sharingUPDATE AUG 2013: AvalanShare had to shut its “doors”.
Minter Dialogue Radio Show number #28. This interview is with Sean Keyes, CMO and co-owner of Avalanshare. AvalanShare is an interesting start-up that helps brands value and encourage sharing. It’s a social media tool whose purpose is to turn existing clients into “vocal” supporters, rewarding them for sharing their purchase across their social networks, thereby extending the “word of mouth” with a material benefit for the sharer. I think brand marketers — especially those doing eCommerce — will be interested to hear about this initiative. Certainly, I’ll be curious to see the take-up.
Here’s a video created by Avalanshare explaining their service:
Sites mentioned by Sean Keyes
- Absolutely Pure
- AIK Hockey
How to connect with Sean:
Further resources for the Minter Dialogue Radio Show:
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