latia curry we are rally

Minter Dialogue with Latia Curry After spending 20 years in communications, marketing, government, and the world of international NGOs, Latia Curry is now a Principal at RALLY, channeling her wide breadth of experience into laser-focused messaging, strategy, and campaigns. In this conversation, we discuss the objectives and challenges of inserting politics into your brand communications […]

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luxury

To avoid discounting product or potential flooding of the market, luxury brands have been to known to go to extremes. Burberry’s intentional burning of excess inventory this summer caused a big stir. {See the Huffpo writeup} Following a fairly common industry practice, Burberry wanted to avoid tarnishing its luxury stance with discounted outlet sales or, […]

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Minter Dialogue with Esther Dyson Esther Dyson is a trained cosmonaut, author, philanthropist and one of the world’s most active angel investors, focusing on breakthrough efficacy in healthcare. Esther is advisor or on the board of many interesting companies including 23andme and Yandex. She’s currently executive founder of Wellville, a fascinating nonprofit project dedicated to […]

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own your territory

In a crowded world, companies of all sizes are having trouble standing out, much less carving out a territory. In a recent Duct Tape Marketing podcast, John Jantsch reiterated his long-employed tactic of “owning” a word. I fully subscribe. He talked about his owning, as a brand, the word “practical.” As he says, “as much […]

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ann handley marketing profs

Minter Dialogue with Ann Handley Ann Handley is a keynote speaker of great renown, digital marketing pioneer, WSJ best-selling author, and partner and chief content officer at MarketingProfs. In the first ever themed podcast here, Ann and I riffed on ultimate frisbee metaphors and images throughout, talking about how brands should go about making ridiculously […]

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customer experience

Let’s say you run a company selling appliances, such as refrigerators. Whether it’s an online or IRL store business, I think you’d agree that one of the key components of the purchase is the service, i.e. the surrounding help around the product. That would include the delivery to the home, installation, payment schemes, etc. It […]

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The News Project Merrill Brown

Minter Dialogue with Merrill Brown  Merrill Brown is founder and CEO of The News Project, a startup helping to make news and news rooms better and more affordable. As the site says, The News Project uses “technology and integrated services to empower journalists, philanthropists, entrepreneurs and investors in information businesses to rapidly launch and effectively […]

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