Customer Centric or Employee Centric? Which Comes First?

Many companies have decided that being customer centric is the new way forward. Some brands — most notably Zappos and owner Amazon — discovered quite a while ago how powerful being customer centric is. To wit, it’s Amazon’s mission to … Continue reading

Transformation and Inspiration, Up Close with Seth Godin (MDE274)

Seth Godin is a best-selling author, entrepreneur, a teacher, a multi-time big time TED talker, with a million people listening to his daily word. He has written 18 best-selling books, including The Dip, Linchpin, Purple Cow and Tribes. In this … Continue reading

SXSW 2018 – Storytelling And Tech: A Book By Another Cover

South By Southwest (SXSW) remains my highlight event of the year in terms of getting inspiration, meeting new people and checking out where the world is in regard to the digital/new tech revolution. And 2018 was another bonanza affair with … Continue reading

Using social media and crafting the best strategy to drive your business in 2018 with Neal Schaffer (MDE273)

Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with … Continue reading

Driving the Triple Bottom Why for enhancing your brand’s storytelling and marketing with Marissa Feinberg (MDE272)

Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it’s about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we … Continue reading

Padding Your Budget For Test & Learn And Making Mistakes

I bet it’s frustrating working in a large organisation and to keep hearing about “test & learn” or “fail fast” or “agile management” when management behaviour contradicts the words. If recent history is any indicator of the future, companies will … Continue reading

The Opportunities and Use Cases of Artificial Intelligence for Business with Rob McCargow @robmccargow (MDE271)

Rob McCargow is the Artificial Intelligence programme leader at PWC and is a renowned speaker and thought leader on AI. He’s mission-led and has been leading the debate about how AI can do good for the world. In this conversation, … Continue reading

Meaningful Entrepreneurialism – The 10 Minute Mind with Monique Rhodes (MDE270)

Monique Rhodes is a singer, songwriter and producer born in New Zealand. She has toured the world performing and composing music. Monique has produced two platinum selling albums in New Zealand, toured Europe twice with Chuck Berry and collaborated on … Continue reading

Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the … Continue reading