How To Gauge And Boost Your Influencer Marketing Strategy

From everything I hear and read, it’s fair to say that brand marketing teams — at least at major consumer-facing companies — have all now established some kind of influencer marketing strategy. With influencer marketing platforms becoming more mainstream, funds … Continue reading

Talking Digital Transformation, Leadership and the Challenging Media Landscape with Esra Dogramaci (MDE285)

Esra Dogramaci works at the intersection of politics, international relations, communications and all things digital. Presently, the senior editor, digital at Deutsche Welle, Esra has worked as a consultant for the BBC, as a new media analyst for Al Jazeera … Continue reading

The Last Ring Home Wins Book Excellence Award

I am thrilled to announce that my book, The Last Ring Home, has won the Book Excellence Award 2018 in the category of Biography. Competing against hundreds of entries from around the world, The Last Ring Home was selected for its high quality … Continue reading

How Beautiful is L’Oreal’s Future? How Bright Are Your Future Prospects?

In today’s tumultuous times, it takes more than reading tea leaves to predict your future prospects. I read with not a little interest a couple of recent articles about my former employer, L’Oreal, the #1 beauty company in the world. … Continue reading

Using Data & AI to Create Preemptive and Preventative Recommendations for Athletes with Helene Guillaume, CEO of WILD (MDE284)

Helene Guillaume is co-founder and CEO of WILD, a health tech startup backed by Entrepreneur First, pioneering in creating pre-emptive, preventative care for athletes. Specifically, WILD collects various data inputs and uses AI to help understand your body and provide … Continue reading

Reflections after my 25th Reunion at INSEAD on Life, Leadership & Business

I arrived in Fontainebleau (France) on the heels of a lot of travel, to return to where I spent a marvellous year at the INSEAD Business School. Truth be told, the reunion spirit started virtually well before thanks to Facebook … Continue reading

Digital Pleasures & Pains – The Pros and Cons of the Digital Address Book

Do you recall the days of the paper address book? Writing in and rubbing out (if you were smart enough to use a pencil) names, addresses and phone numbers. For some of my contacts, the paper would crumble under the … Continue reading

Building a trusted digital identity infrastructure for the world with James Monaghan at Evernym (MDE283)

James Monaghan is VP Product Management at Evernym, a startup based out of Utah, building the next generation of identity infrastructure for the world. It’s a fascinating project, tackling a big challenge that is designed to enable trusted peer interactions … Continue reading

Building A Unique And Successful Brand In A Crowded Market: Madison Reed by Amy Errett (MDE282)

Amy Errett is an unique businesswoman who has worked in big business, led a VC, operated on many boards and has also started multiple entrepreneurial outfits. Her latest is Madison Reed, launched it in 2014, manufacturing and selling hair products … Continue reading

The Biggest Brand Disruption In Two Words

What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look … Continue reading