Making marketers better and how you can get a 79% open rate for your emails with Peter Shankman (MDE269)

Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the … Continue reading

Should Your Brand Be Political? Here Is How To Navigate Through Brand Politics

The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to … Continue reading

The Exciting Potential of Artificial Intelligence by Jeremy Waite, IBM Evangelist and Leader of CMO Programme (MDE268)

Jeremy Waite is author of Ten Words, evangelist for IBM Watson Customer Engagement and Global Leader of CMO Programmes at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, … Continue reading

The remarkable story of Starling Bank, a new generation of bank founded by Anne Boden (MDE267)

Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world … Continue reading

How Does One Effectively Create An Enduring And Successful Team Spirit?

This has to be one of the most enduring challenges for any business whether small or large. I was struck by the Bill Pennington article in the NYT, “The Ski Team That Sleeps Together Wins a Lot of Gold Medals” outlining the … Continue reading

Want To Make A Good Customer Experience? How The Customer Journey Goes Wrong!

If you are an online travel agency (OTA) and an airline you work with changes an upcoming flight, you are of course bound to alert your customers of the change. One would have to imagine that’s a regular occurrence at … Continue reading

How to transform the police and how to futureproof your career with Justin Insalaco (MDE266)

Before founding Innovation 4.0 with Will Donovan, Justin Insalaco spent nearly ten years as a police officer. With Justin’s verve and need to provide IMPACT, he created a mobile app, Guidant Systems, as a side project, to help officers do … Continue reading

How To Develop The Futureproof Mindset

Whenever I get an inside view of a company culture, it seems so easy to find the faults. But what of the recipes for success? The bigger question becomes: How to develop a futureproof mindset? My first port of call … Continue reading

Storytelling, content marketing and brand building with Carla Johnson (MDE265)

Carla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the … Continue reading

Announcement – Futureproof Is Business Book Award Finalist – Embracing Change

We are delighted to announce that Futureproof has been voted a finalist in the inaugural Business Book Award 2018 in the category, Embracing Change. The awards ceremony event will be held on March 16, 2018 at the The Grange City Hotel London. Caleb Storkey … Continue reading