Storytelling, content marketing and brand building with Carla Johnson (MDE265)

Minter Dialogue Episode #265

Carla Johnson_Small FileCarla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the Type A Communications consultancy and is Chair of the Board of Advisors for Business-to-Business for the Association of National Advertisers (ANA). In this conversation, we discuss the challenges of making content marketing and brand come alive within organisations, the gap between promise makers and promise keepers, as well as some keen insights on how to improve brand storytelling and bring empathy into the workplace.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Carla Johnson:

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Announcement – Futureproof Is Business Book Award Finalist – Embracing Change

Futureproof BBA 2018We are delighted to announce that Futureproof has been voted a finalist in the inaugural Business Book Award 2018 in the category, Embracing Change.

The awards ceremony event will be held on March 16, 2018 at the The Grange City Hotel London. Caleb Storkey (co-author) will be on hand at the event.

Check out the trailer video:

The four other finalists are: Continue reading

(Too) Busy Is A Choice

Late for Work Busy is a choice

How busy would you say you are? Would you not agree that many of your friends and colleagues are all saying roughly the same thing, along the lines: “Yeah, I’m super busy. Lots of stuff going on….” Some would consider it a badge of honour to be so busy. Others might feel that they are the victim of a 24-hour clock. Many (most) rue the lack of free time. As a result, things are necessarily falling through the cracks, shoddy work is getting done, critical communications are not getting through, people are showing up late all the time and, worse of all, people are burning out. Being too busy, I am convinced, is one of the biggest issues in business, especially in these frenetic times, where strategic thought is as important as mental & physical wellbeing. Tweet This

The choices you make

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How To Use Tech To Transform Lives And Humanity, with Nichol Bradford, co-Founder of the TransTech Lab and Willow Group (MDE264)

Minter Dialogue with Nichol Bradford

Nichol BradfordNichol Bradford is an author, gamer, speaker, and CEO & founder of the Willow Group, a leading light in personal transformation and well-being. She’s also Executive Director and co-founder (with Jeffrey Martin) of The Transformative Technology Lab at Sofia University Palo Alto, the world’s first transpersonal university. In this far reaching conversation, we discuss the transformative powers and potential of tech and games, whether tech is the problem or the solution to our problems, tech etiquette and more.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Nichol Bradford:

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Change Is Everywhere But Will Digital Transformation Transform?

Don’t you agree that these are exhilarating times? So many of the major companies I work with are in the throes of major upheaval. Change is everywhere. Digital transformation programmes are in action all over the place. But are businesses transforming appropriately? Are there results to show for their efforts? As my pal Sam Villa likes to say:

Change is for sure. Growth is the option.

But is there growth? In these dynamic times, even journeymen employees are having to re-evaluate and adjust their dyed-in-the-wool habits. So, as we roll out 2018 with all the digital transformation programmes afoot, I am looking forward to significant material change. I expect to see change in the way businesses are being run, but I also expect to see widening deltas between the winners and losers. As Kevin Kelly said brilliantly:

“The future happens very slowly and then all at once”

I am expecting 2018 to be an even more rock’n’roll year, with huge unknowns and events fostering doubt, chaos and opportunity, including volatility in the stock market, cryptocurrencies and inflation, the threats of cyber hacks, political instability and terrorism; and, closer to home, the denouement of Brexit. For business, in such a climate, it will be harder and harder to see straight, unless, that is, they have a firm grip on their North. The competition is at once within each industry, and without the industry. It’s also between industries. And yet, with all the furious activity, so many companies still seem to be “behind the eight ball.” Why is that? Continue reading

How Best To Handle Those Linkedin Connection Requests?

I have written about handling Linkedin connection requests in the past, but there continues to be a thorny, never-ending stream of invitations in my Linkedin inbox. I’m sure that you, like me, get connection requests that leave you scratching your head. For example, the name looks familiar, but you can’t seem to quite place it. Maybe you just came back from a conference where you met dozens of new people, but you can’t remember the ones you trusted and/or liked. Or possibly you don’t actually know the person, but they do have an interesting profile…

linkedin connection request

In any event, I receive at least a dozen invitations every week and for the vast majority, they are not people I know and come without any accompanying note. It’s often confusing and I hesitate just to reject the connections outright. For example, there are those I’m not sure if I know them, and then others whom I met many moons ago, but have not been in touch with since. In each of these cases, my position is generally not to accept the request. However, in my heart, I feel bad about just ignoring them. I kind of want to give them the benefit of the doubt.

Linkedin connection requests gone wrong

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Injecting meaning into design. Beyond user-centric design, Julie Jenson Bennett uses meaning-centred design. (MDE263)

Minter Dialogue Episode #263

Julie Jensen BennettJulie Jenson Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering “meaning-centred design and innovation.” In this conversation, we look at how design can be a far more strategic component of your brand and business. We look at some important questions: What is meaning? How to craft meaning-centred design? The intersection of culture, brand and meaning. Can we (human beings) create a shared language with computers that understands the implicit and unspoken elements?

“So much meaning doesn’t live on the page, but in the implicit and unspoken.” @jensonbennett at @PrecipiceDesign Tweet This

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Julie JensOn Bennett:

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Important Marketing Tips and Trends for 2018 and Creating Powerful and Effective Education Online with Kerry O’Shea Gorgone (MDE262)

Minter Dialogue Episode #262

kerry o'shea gorgoneKerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also host of the Marketing Smarts podcast. In this podcast, we discuss some important trends and tips for marketers in 2018, including the upcoming GDPR implementation in Europe, as well as look at how to provide and lead great education using the digital tools and platforms.

Below, you’ll find the show notes and, of course, you are invited to comment. If you liked the podcast, please take a moment to go over to iTunes to rate the podcast.

To connect with Kerry O’Shea Gorgone:

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Sexual Harassment: How To Evaluate And When To Pardon? Is Grace Ever Possible?

With all the mounting accusations of sexual misconduct by men in power, I have had several conversations in different countries — with men and women — that have made me pause. To date, there have been at least 40 well-known men singled out for their transgressions. In light of these headline stories, the three questions I have are:

  • When and how does one (or not) pardon an ethical failure?
  • Are ethics ever universal?
  • How and why do ethics differ from one country to another?

How to gauge the accusations?

To the extent someone commits an act that isn’t illegal, but is ethically questionable, the justice system will not be the arbiter of a punishment or reprieve. How then should society operate? How should one’s friends and family behave? In my opinion, one ought to start by qualifying the different acts. To start, one must evaluate the level of transgression and not to put all acts in the same basket. The range goes from sexism to sexual harassment to sexual aggression/assault up to predatory behavior. None is acceptable, but the scale is important (as any regular corporate training will establish). Secondly, one needs to establish the context, which includes looking at the time/era and cultural environment. Thirdly, for the less serious acts (sexist/sexual harassment), was it one-off or repetitive? Continue reading

Listen, I have nothing to tell you…

I was 30 minutes late for meeting the other day and when I got there, my rendez-vous was visibly annoyed. To my great relief, after fumbling through a few poor communication-related excuses, he seemed to get over it and we sat down promptly. He then launched into a barrage of questions. Time flew by. As we had had only one hour booked, at the end of the conversation, he got up, and said, “It was great seeing you. Good luck with everything. Talk soon.”

At this point, looking up at him from my chair, I wanted to ask him a question. And how was he? What was new on his side? What was interesting in his space? How was his family…? He shrugged and muttered something like, “Another time…”

The funny thing is, I felt like I was missing out. Maybe he had more interesting things to tell me that I had had for him?