by Minter Dial | Sep 27, 2007 | Branding, Business, Marketing, Mobile
Courtesy of Greg Verdino and Joe Jaffe, have learned about the creation of FIREBRAND TV, “a new, opt-in entertainment and marketing destination that gives consumers interactive access to their favorite brands, products and promotions.” The idea is to...
by Minter Dial | Sep 17, 2007 | Education, Politics
Got turned on to this via a twit from my pal Mitch. The Youtube video is Mr Rogers’ talk with a US Senate sub-committee, in a meeting chaired by the notoriously “cold” Senator John Pastori, on May 1, 1969. It is worth watching the full 6 1/2 minutes...
by Minter Dial | Sep 17, 2007 | Marketing
I am reading with interest the debate in France about “liberalizing” the rules around advertising on television. Both the advertisers (behind the Union des Anonceurs) and Patrick de Carolis (President of France Televisions) have asked to relax the...
by Minter Dial | Sep 14, 2007 | Sports
MSN Video launches beta version of “Soapbox”, competition for YouTube. As my friend Vincent told me, MSN’s belief is that there will only be [these] two long-term players. Chances are, with MSN’s weight, they will of course be a serious...