![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
by Minter Dial | Feb 9, 2017 | Marketing
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
by Minter Dial | May 12, 2016 | Marketing
Promise Less. Deliver More. Promise Less & Deliver More. I know that this is a little counter-intuitive, but you do have to wonder how managers in head office continue to “sign off” on promises that are bound to disappoint their customers. Somewhere in the school...
by Minter Dial | Apr 7, 2016 | New Tech
This winter, Eurostar finally started to roll out its new e320 train. Being a regular Eurostar passenger, I was very keen to experience the improvements. Notably, I was very excited to get wifi onboard…at last. According to their site, the design...
by Minter Dial | Jun 14, 2015 | Minter Dialogue, Podcast, Retail
Minter Dialogue Episode #150 This interview is with Guillaume de La Tour, a serial entrepreneur based in Silicone Valley, who is founder and CEO of Bluefox, a disruptive startup that detects phones in order to convert traffic information into useful data and...
by Minter Dial | Apr 2, 2015 | Business
Using an iPad as a menu for a restaurant is hardly innovative today. That said, it certainly isn’t the norm (yet). As restaurants come to grips with the notion of becoming a “digital restaurant” and dealing with its ever connected customers, there is...
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