Minter Dialogue with Torsten Hoffmann This episode features the multifaceted filmmaker and techno optimist, Torsten Hoffmann. In this conversation, in time with the launch of his new documentary film, “Fortitude, Forging the trillion dollar space economy”...
The keys to creating a viral video When the boss asks you how to create a viral video to boost word of mouth, you should start by saying that the chances of success are basically close to zero. The probability of success depends entirely on the type of...
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way...
If your boss comes to you and says, “Hey, why don’t we make a viral video?” you might want to consider running for the woods. As a brand, the chances of successfully making a video that goes viral is rather small and the odds can get much worse...
Minter Dialogue #31 This interview is with my old colleague and friend, Dominic Tremblay, who left L’Oreal to launch his own creative agency, Tuxedo. Dominic is on the cutting edge of marketing and digital marketing, in particular. His agency has gained huge...
How to tag someone on LinkedIn if their name doesn’t come up?
