by Minter Dial | Mar 28, 2009 | Social Media
Twitter, it seems, is making mainstream headlines daily these days. Yesterday, the IHT featured on page 2, an article “A truth renewed online: It still takes a village,” which begins: “Twitter and Facebook are, OMG, so last millennium”. The...
by Minter Dial | Mar 8, 2009 | Marketing
MEANINGFUL MESSAGES AND SINGULAR SHOPPING EXPERIENCES… A consumer’s journey with a brand Ever since I latched on to the Firebrand (RIP) site, I have been interested in the concept of advertising as content, beyond merely being a reflection of contemporary...
by Minter Dial | Feb 12, 2009 | Branding, Sports
Don’t you find that too many professional sports smack of too much money & poor values? Below is an email that has been circulating since the end of last year. It is a great story, with a “mostly true” rating from Snopes. The event occurred...
by Minter Dial | Feb 11, 2009 | Travel
The wheels are coming off the track for the Vélib bicycle programme in Paris, a subject I have been following since its inception. According to this BBC write-up (taken in turn from Le Parisien), the Parisians seem to have taken a little too much liberty with the vélo...
by Minter Dial | Jan 17, 2009 | Branding, Marketing
Recession brings luxury down to earth…but what of the more urgent changes needed? The Herald Tribune ran a front page article entitled “A return to Values?” (15 Jan 2009 – link defunct) on the situation of the French luxury market. What struck me about...
How to tag someone on LinkedIn if their name doesn’t come up?
