You would imagine that Woolrich, the outdoors clothing company that was started in Woolrich PA in 1830, is steeped in tradition, values and history. They have, after all, survived this long. And what of their branding? I found them with an implantation in the...
When I was first asked the question whether parenting skills were transferable to the work place (in terms of management skills), I shrugged off the idea. But, with some further reflection, I think it is entirely appropriate. Maybe it’s about letting the inner...
Minter Dialogue Episode #180 — This interview is with Simon Barrow, a man with an illustrious career in brand management and agencies, who founded and ran People in Business for 21 years. Simon pioneered the notion “Employer Brand” and now helps...
After a post I wrote last week about burn out, I was gifted some wonderful comments. They were not comments one might easily publish since, at the end of the day, they represent some of our deepest fears, issues and convictions. What is for sure is that many of us...
We are all quite aware that the times they are a changing… but it’s worth remembering that there are certain facets of human nature that have not changed. Over the summer weeks of reflection, I thought it worth putting down some of these “laws of...
How to tag someone on LinkedIn if their name doesn’t come up?
