Many are the brand consultants, agencies and marketing articles that talk about the importance of a brand’s authenticity. Why is authenticity so à la mode, you might ask? I put it down to three factors: Marketing (as a function) and advertising (as a practice)...
Are you someone who pays attention to what you eat? Maybe you even consider yourself a “foodie”? When it comes to grocery shopping, I have learned to be significantly more picky over the years. Certain ingredients are forbidden, like hormone-treated...
Having just spent a week at South By Southwest (SXSW) in Austin Texas, I heard a number of recurrent themes throughout many of the panels and sessions I attended. Two of the themes struck me as most paradoxical: the right to privacy defense of the freedom of speech...
While net neutrality must not end, can a brand or company afford its own neutrality around important ethical issues? Standing for Something Mr Trump is a disruptor. Love him or hate him, he is changing things up. One of the most unexpected and rather unusual outcomes...
I often like to check out and juxtapose ads from the same industry. For this post, I wanted to look at two banking adverts: from HSBC and NatWest, both of which are headquartered in London. HSBC – Differing points of view I’ve long admired the HSBC...
How to tag someone on LinkedIn if their name doesn’t come up?
