by Minter Dial | Feb 26, 2014 | Marketing
This year is supposedly all about Big Data. However, many — if not most — brands are far from actually capitalizing on the opportunities in Big Data. I wanted to highlight an erroneous campaign by a rather large brand, that ordinarily one would think...
by Minter Dial | Feb 19, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #91 This interview is with Tom Dougherty, founding partner and head of User Experience at Delete Agency, a digital agency with a twist. Delete likes to push the boundaries, using a strong creative process, with standout clients such as Red Bull...
by Minter Dial | Jun 5, 2013 | Minter Dialogue, Podcast
Minter Dialogue #63 This interview is with Christian Holst, co-founder of The Baymard Institute, based in Copenhagen, a research firm focused on how to improve the user experience. In this conversation with Christian, we discuss the challenges of making a good...