by Minter Dial | May 3, 2016 | Marketing
When you are starting up a business, one of the first ports of call (after you’ve nailed the idea!) is finding a name under which to trade. There’s the corporate name; there’s the commercial brand; and then there’s the URL (i.e. web...
by Minter Dial | Nov 13, 2013 | Branding
During my stay in Shanghai, I was lucky enough to be invited to a very unusual fashion show entitled Glam Dogs, a fashion show for dogs. Put on by the flash sales site, Glamour Sales China — whose founder and CEO, Thibault Villet, I interviewed a few...
by Minter Dial | Nov 4, 2013 | New Tech, Responsibility
As abstract as digital might be, there is a distinctly human component to what makes digital work. Maybe the French have it right when they kabosh the term digital, which literally means “of the finger” in French. In organizations and executive...
by Minter Dial | Apr 2, 2013 | Social Media
If you want to get your message out, there is nothing like good word of mouth. But, when the recommendation is out of the mouth of an influencer, that’s word of mouth on steroids. {Click to Tweet!} So how, as a brand marketer, can you...
