In the wake of the NSA/Prism revelations, it begins to become too big to ignore: everything is being or will be monitored. Privacy is becoming a central issue of the internet and, by extension, should be a central concern for all digital marketing teams. I have the...
In a world of quotations and sayings, it occurred to me recently that many of these old dictums have taken on new meaning in this fast-changing world. Whether because a noun has been co-opted or distorted, or the content of the saying now has a new reference,...
With Facebook now a publicly traded company, brands in some kind of perpetual disarray and consumers still not trusting marketers, the question occurred to me: is Facebook trying to be all things to all people: Earned, Owned and Paid media? A dance between brand, user...
The Unwanted Commy In English, “Comms” has long been the abbreviation for communications. In French, the term is “la Comm.” In both cases, the associated meaning is typically reduced to a rather unfortunate, if not pejorative, activity of...
In response to a recent Edelman study and Hubspot post about the 2010 barometers of trust — and specifically, the reduced level of trust in our friends’ advice — I was inspired to write a comment which I post below. “According According...