by Minter Dial | May 19, 2014 | Marketing
In recent discussions, I have found that there is a good deal of cynicism about the notion of branding. As companies continue to plough head and shoulder into the digital transformation ‘project’, the issue of company culture inevitably becomes front...
by Minter Dial | May 16, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #103 This interview is with David Goldenberg, co-founder and CEO of CVTrust, whose main product, Smart Diploma, provides a way to certify diplomas for educational bodies who sign on. In this interview, we discuss the CVTrust business...
by Minter Dial | Apr 22, 2014 | Leadership, Responsibility
In any version I have of the ideal salesperson in the future, nothing will trump the strength of a great relationship. In an environment of deep flux, companies are grappling with the effects of the internet, an avalanche of new digital tools and devices, pressure on...
by Minter Dial | Apr 10, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #98 This interview is with Bjorn Ognibeni, founder and CEO of Buzzrank.de, a social media monitoring platform, out of Hamburg Germany. As I like to explore digital marketing around the world, I wanted to chat with Bjorn about the German market,...
by Minter Dial | Jan 27, 2014 | Branding
2014 is likely going to be remarkable less for introducing major innovations, and more for the new uses of existing technologies. The key differentiator will be in the mindset: are you for or against what is going on? It seems that we human beings like to put...