Minter Dialogue with Cathy Brown This interview is with Cathy Brown, Executive Director at Engage for Success, a social movement committed to releasing the capabilities of employees to improve performance and enhance wellbeing. In this podcast, we discuss the...
Minter Dialogue with Margaret Molloy This interview is with Margaret Molloy, CMO and Head of Business Development at Siegel+Gale, a premier global strategic branding firm, part of the Omnicom Group. Margaret is a regular on lists of the most influential and most savvy...
As Chris Brogan explained in his 2010 book, Trust Agents, trust is the new currency for brands. To the extent the polls continue to show that trust of business executives, salespeople and marketers remains dramatically low in polls from all nature of countries [Gallup...
Minter Dialogue Episode #174 This interview is with Craig Newmark, a self-described nerd, Web pioneer and advocate of technology for the public good. Craig is also the founder of Craigslist, the classifieds site that is today 64th on Alexa’s global ranking, 11th in...
In another in the series of “Gotcha Marketing,” this is a howler. By way of a definition, Gotcha Marketing is where marketers are too focused on the numbers and not enough on the customer experience. I don’t know about you, but there is little quite...
How to tag someone on LinkedIn if their name doesn’t come up?
