by Minter Dial | May 12, 2008 | Branding, Marketing, Sports
I had a marvelous marketing moment recently. I was walking down the Champs Elysées and, having just flown and enormously enjoyed Emirates Airline, I saw a photograph [left] on this storefront of a Paris St-Germain (PSG) football player wearing his uniform emblazoned...
by Minter Dial | May 2, 2008 | Sports, Travel
Our visit to Dubai for family holidays Rarely does one get a chance to see a city in the making, especially if you have lived all your life in “old” Europe and/or the East Coast of America. For those in the Shanghai’s of the world, it is perhaps...
by Minter Dial | Mar 23, 2008 | Sports
The defeat of Federer and Nadal in the semi-finals this Easter weekend at the Pacific Life Open 2008 (Indian Wells) has me thinking this year will be a wide open year in men’s tennis. Not only has Federer not won a tournament this year, but he is getting beaten...
by Minter Dial | Jan 28, 2008 | Sports
Thus endeth the Australian Open 2008. Well, on the men’s side, Novak Djokovic pulled off the win against Federer and then saw off Tsonga in a closely contested 4-set final match (4-6 6-4 6-3 7-6 (7-2) – see the BBC report here). It was the first ever Grand...
by Minter Dial | Jan 25, 2008 | Sports
This would appear to be a great Australian Open 2008. Even though I haven’t been able see anything other than a few measly highlights, two comments come to mind: 1/ Bravo to Jo-Wilfried Tsonga, the discovery of the tournament… and hopefully, the beginning...