[Check for the update at the end of the post] With the rise of smart devices, the internet of things and connected objects, we are seeing many brands jump into the foray. For the last few years, I have been able to geek out AND play tennis (two of my...
Minter Dialogue Episode #157 This interview is with Harriet Ruff, IBM Social Consulting, based in London, working on social business, big data and content analytics. In this conversation, we explore what is social business, we look at the cross section of big data and...
Many brand marketers would love to create a viral video or viral marketing program, right? There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you! The viral marketing controversy There is rarely a better way...
Having just spent some mindless hours watching various Roland Garros 2012 tennis matches on the television, there are two things that drive me bonkers. The first are Rafa Nadal’s incessant superstitious ticks. The hair tuck, the nose wipe, the shirt tuck, the...
Rafael Nadal, Roger Federer in benefit Associated Press MELBOURNE, Australia — Roger Federer and Rafael Nadal will play an exhibition match on Sunday ahead of the Australian Open to raise funds for the country’s flood victims. Federer, Nadal, Novak...