by Minter Dial | Jul 7, 2008 | New Tech
Television and Internet viewing versus dwindling attention span… I was stunned to see that television ogling by Americans, who are over 12 years old, has continued to rise despite the Internet. A census bureau study, published in the USA Today of June 25, 2008, said...
by Minter Dial | Dec 22, 2007 | Marketing
Enjoying Firebrand TV yet? I know I am. I see why they should cause such a stir. Here’s an ad from Population Services International (PSI) that I found on Firebrand thanks to its easy functionality and browsing…. This ad’s for the Thai market, with a...
by Minter Dial | Nov 3, 2007 | Branding, Marketing
A great article from Branding Strategy Insider: Advertising Circa 1759. As you will see, they thought that the art of advertising was already perfected. Material for Firebrand TV to work on!
by Minter Dial | Sep 17, 2007 | Education, Politics
Got turned on to this via a twit from my pal Mitch. The Youtube video is Mr Rogers’ talk with a US Senate sub-committee, in a meeting chaired by the notoriously “cold” Senator John Pastori, on May 1, 1969. It is worth watching the full 6 1/2 minutes...
by Minter Dial | Sep 17, 2007 | Marketing
I am reading with interest the debate in France about “liberalizing” the rules around advertising on television. Both the advertisers (behind the Union des Anonceurs) and Patrick de Carolis (President of France Televisions) have asked to relax the...