by Minter Dial | Feb 22, 2017 | Environment, Responsibility
Bringing “diversity” into a company is not an assignment for one individual, as diversity can only work when everyone is on board. Accepting diverse backgrounds and opinions in a company must happen at every level of the organisation. It may not be the easy route, but...
by Minter Dial | Jan 16, 2015 | Marketing
How fast is real-time? How much of what we do should be transparent and shared? Does the boss need to tweet? Is it too late to build a community on Facebook? For each of these questions, the answer inevitably is: it depends. There is no one answer for every brand....
by Minter Dial | Feb 11, 2014 | Social Media
One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the...
by Minter Dial | Aug 15, 2009 | Environment
As you travel around and visit the various public toilets, you tend to come across an ever growing array of hand dryers. Notwithstanding the different ecological benefits, which obviously vary between units, some hand dryers are more effective and sleek than others....
by Minter Dial | Aug 15, 2009 | Health, Marketing, Travel
As the world awaits for the onslaught of the swine flu [porcine flu, aka A(H1N1)], there are going to be evident winners and losers. The losers? Basically all of us: consumers, society at large and business (especially with poor cash flow), if the epidemic does come...
