If South By Southwest (SXSW) is an immersive experience that lasts 10 days, it can be very hard to come away with a concrete takeaway. You leave with your head literally spinning and a pocketful of business cards. Leading the “celebrities,” there was...
If the email is the stalwart workhorse of digital marketing, it can be a tricky channel for a luxury brand. How to make great email campaigns that are effective, valuable and desirable in a luxurious manner? I am on the email list of a host of ‘luxury’...
What makes for a great storyteller? I have to believe it’s an alchemy between talent, content and practice. Like a musician doing repeated scales and arpeggios, it is true that for those who live in close proximity, the practice can also drive one a bit nuts....
Minter Dialogue Episode #130 This interview is with Scott Monty. Formerly head of social media at Ford Motor Company, where Scott spent 6 years and was instrumental (if not indispensable) in driving the highly successful digital strategy under Alan Mulally’s reign...
There are typically three schools of thought about South by Southwest (aka SXSW): It’s over. It’s over-hyped. It’s passé. It’s a zoo. It’s a waste of time. I also heard “too much ass licking.” This, or words to that...
How to tag someone on LinkedIn if their name doesn’t come up?
