If social media has become a standard part of one’s marketing mix, the playing field has shifted, many of the rules have changed and communication strategies must be adapted to be effective. In this piece, we will look at one key area of social media that is often...
Minter Dialogue with Joshua March Joshua March is founder and CEO of Conversocial, a leading social customer service solution, used by some of the world’s biggest brands. Joshua is an expert in social media and customer service and earlier this year released his...
What’s causing the most disruption of your brand? Some will point to social media, the mobile phone or other technologies. But it’s not the technologies themselves that are disrupting brands, it’s how they are being used. Moreover, when you look at...
Minter Dialogue with Neal Schaffer Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with...
Minter Dialogue with Peter Shankman Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in...
How to tag someone on LinkedIn if their name doesn’t come up?
