Guest Post by Allegra Rienecker I’m going to explain to you my views on social media and what does and doesn’t appeal to me when companies try to reach me through advertising or via influencers. My perspective on social media, as a 16-year-old, is likely a new...
It’s rather amazing how frequently the words “fake” and “authentic” appear in published articles or are mentioned in talks about our digitally infused world. Ironically, though, these two words seem rarely to be mentioned in the same...
In March 2011, I wrote a piece about the vortex of the 37th year. At the time of writing it, I was 46 years old and was reflecting back on my critical 37th year. I was 37 in 2001, running the professional haircare brand, Redken 5th Ave NYC, worldwide, part of the...
As part of a speech, my pal and fellow speaker, Andrew Grill, came up with six questions designed to evaluate one’s digital curiosity and posted it on Linkedin. Obviously this was part audience participation, part shock value. In any event, check out...
Last week, Lush, the UK-based cosmetics retailer, announced that it was cutting down its social media presence, apparently Lush management was fed up with the algorithms. I believe this move by Lush is quite revealing and should be a signal to other brands. In fact, I...
How to tag someone on LinkedIn if their name doesn’t come up?
