by Minter Dial | Mar 2, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #92 This interview is with Nicolas Gaudreau, CMO of Yellow Pages Group in Canada. Based in Montreal and a former INSEAD classmate, Nicolas has been at the marketing helm through a most intensive digital transformation. In this interview we talk...
by Minter Dial | Feb 11, 2014 | Social Media
One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be deking it out on claiming the...
by Minter Dial | Feb 10, 2014 | Social Media
Just like the rich kid who gets friends by handing out candy to the other kids in the playground, many large companies focus their resources on buying friends. The ways that brands can now invest in digital marketing has mushroomed. Such activities include:...
by Minter Dial | Feb 5, 2014 | Minter Dialogue, Social Media
Minter Dialogue Episode #89 This interview is with Roopak Saluja (@RoopakSaluja), founder and CEO of The 120 Media Collective as well as Bang Bang Films, a film production company, and the Jack in the Box agency. Based in Mumbai, Roopak is also a part of the Angel...
by Minter Dial | Feb 4, 2014 | Social Media
Is social media actually good for my business? The answer to that question is not always yes. It depends largely on your social media mindset. As much as I might be an aficionado and evangelist for social media, the reality is that it is not the panacea for all...
How to tag someone on LinkedIn if their name doesn’t come up?
