In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find...
After a post I wrote last week about burn out, I was gifted some wonderful comments. They were not comments one might easily publish since, at the end of the day, they represent some of our deepest fears, issues and convictions. What is for sure is that many of us...
Minter Dialogue Episode #166 This interview is with Violetta Gruosi, Social Media Manager at De Grisogono, the luxury jewelry company, headquartered in Geneva, Switzerland, and founded by Fawaz Gruosi. In this podcast, we discuss the novel approach De Grisogono has...
It is clear that the vast majority of people are using the Internet and their digital tools and devices without really knowing the full consequences. In a piece I wrote over the Summer entitled Internet Privacy, I categorized the different profiles with regard to...
Minter Dialogue Episode #164 This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to...
How to tag someone on LinkedIn if their name doesn’t come up?
