Having now produced around 50 events in four countries (US, Canada, France and England) to screen my new documentary film, The Last Ring Home, I took a step back to harvest some lessons learned in the realm of event marketing and wanted to share them with...
Minter Dialogue with Thomas Power (MDE229) Thomas Power is author of 7 books, a world-renowned speaker and man of influence. Thomas was the founder of Ecademy, and today runs Electric Dog, to act as Chief Digital Officer in support of Executive Boards,...
Minter Dialogue with Rod Banner Internet pioneer, Rod Banner founded and built Banner Corp into the largest B2B agency in Europe before selling it to WPP. A man of great renown and influence in the UK, Rod is a fellow Tech London Advocate, agent of change at 3LA...
As ever, the new year ushers in an opportunity to consider what’s going to come up in 2017. If I had sum up my major 2017 predictions, it would be more of the same, except faster, different and, probably, worse. I would like to separate the challenges into three...
On the one hand, marketers are trying desperately to find shortcuts to spare up some of their valuable time. On the other hand, there are now thousands of social media platforms offering to help “automate” the social media interactions. It seems like a...