by Minter Dial | Nov 8, 2011 | Social Media
To be personal, standard bearer and/or institutional in digital media? If you are interested in digital marketing, it is hard not to take interest in what has been happening in the political spheres around the world online. Politicians and political parties face major...
by Minter Dial | Nov 3, 2011 | Social Media
Your username is part of your digital eReputation Now that there are more than 300 million Twitter accounts that have been created, the options for an appropriate 15-character username — also known as a Twitter handle — are quickly being used up. A shorter...
by Minter Dial | Jul 18, 2011 | Social Media
The evolution of [digital] marketingDespite the fact that consumers remain extremely skeptical about marketeers and marketing messages, there is no doubt that marketing remains central to the creation of value for the brand. But, in this changing topsy-turvy...
by Minter Dial | Jul 5, 2011 | Branding
The overlap in multi-channel communicationsThe options and tools for communication abound and the messages are splintering. Your message is not being heard enough. Sound familiar? In the maelstrom of figuring out the right marketing strategy in...
by Minter Dial | Apr 20, 2011 | Social Media
The hockey stick effect We have all seen and/or read about tipping points and hockey stick curves. Digital media seems to be full of them. None seem more powerful than the one below: the rise in awareness of Twitter in the US 2008-2010. Perhaps...
How to tag someone on LinkedIn if their name doesn’t come up?
