by Minter Dial | Oct 5, 2012 | Social Media
What is content marketing? There are plenty of great sources for defining what is content marketing, and none better than the entry in Wikipedia: Content marketing is “the creation and sharing of content in order to attract, acquire and engage clearly...
by Minter Dial | Sep 11, 2012 | Branding
If you are on Twitter, you will have undoubtedly noticed how there are people have set up a systematized, automated process to follow and unfollow others on Twitter, in the hopes of “catching” a following. It is uninventive, uninviting and certainly...
by Minter Dial | Aug 28, 2012 | Guest Post, Politics
For those of you not on my mailing list (please do sign up here if you enjoy my blog’s content), I recently had a guest article published on Brian Solis’ blog.* This article, which analyzes the digital campaigns of the two finalist candidates...
by Minter Dial | Jul 30, 2012 | Responsibility, Social Media
When talking digital marketing with companies, I tend to come across two general postures: those who are fighting for more funds and more people (to man the keyboards) and those who have been assigned the task of bulking up their digital marketing efforts. Unfunded...
by Minter Dial | Jul 26, 2012 | Social Media
As Facebook prepares for its first quarterly earnings (2Q) report (Yahoo News), Zuckerberg and Co. are going to be confronted with managing the third audience — shareholders — to whom all public companies need to communicate in a quarterly ritual. Aside...
How to tag someone on LinkedIn if their name doesn’t come up?
