Minter Dialogue with John Jantsch John Jantsch is the founder and President of DuctTape Marketing, a small business marketing and consulting company. He’s also the author of six books, including the big-time best-sellers Duct Tape Marketing and The Referral...
Once I lay into my vision of what real branding is — and what needs to happen in today’s internet-enabled world with the new generation of customers — I have often been asked whether it’s actually worth developing a meaningful brand? As a...
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
Finding the time to understand and invest in social media to help drive the business is one of the biggest laments I hear from top executives; even more so for small businesses (SMB). For these smaller companies without an agency of record or a highly developed...
Have you ever heard or said either of these excuses? “We’re so lean we don’t have the budget”or”You understand, we’re behind on our targets, so we don’t have any more budget” I think it’s highly unlikely you...
How to tag someone on LinkedIn if their name doesn’t come up?
