by Minter Dial | Sep 17, 2015 | Branding
Listening to a McKinsey podcast (Hi_Tech_Podcast) entitled “Redefining the marketing landscape” and featuring Dave Edelman, I was aroused by the phrase that brands should think about being loyal to their customers as opposed to the other way around. In...
by Minter Dial | Apr 22, 2013 | Marketing
If marketing has had to adapt to a new digitally enhanced environment and adopt new tools and terminologies, I think some of the same ingredients to building a great brand can cross over with the creation of a legitimate and powerful learning organization....
by Minter Dial | May 13, 2012 | Branding
The other day, I heard how a project with a code name was actually launched with the very same code name. It kind of makes a mockery of the secrecy that “code” names are supposed to provide, no? Also, under the “it sounds silly, but...
by Minter Dial | Mar 26, 2011 | Social Media
If there is one phrase I hear over and over, it is: “I don’t have the time…I’m super busy.” In conjunction with an ever growing realization of the need for digital education in organizations, I believe there is an even more urgent need to...
by Minter Dial | Dec 20, 2010 | Social Media
Whose speed dial list are you on? Bouncing off of Seth Godin’s recent post “Who is on your list” (about always maintaining a list of the “important” people in your network), I was inspired by my very dear Friend, Ann Mincey, to write...
How to tag someone on LinkedIn if their name doesn’t come up?
