by Minter Dial | Dec 5, 2013 | Minter Dialogue, Social Media
Minter Dialogue Episode #83 This interview, recorded on December 1, 2013, is with James Moffat, CEO of The Organic Agency, a digital agency based in Exeter, England. In this conversation, we discuss the differences and challenges of B2B versus B2C marketing, social...
by Minter Dial | Dec 2, 2013 | New Tech
Among the many acronyms out there being used by consultants, agencies and brand marketing teams alike is 1-to-1 or 1-to-many. Or, as my friend Brian Solis says frequently, in this digitally enhanced era, there is one-to-one-to-many. In parallel, there has...
by Minter Dial | Mar 5, 2013 | Social Media
When discussing digital marketing strategy, still so often I hear talk about how to acquire fans and views for the cheapest amount. I tend to find that a misplaced, old-fashioned discourse that will likely create accidents online and even bigger headaches down...
by Minter Dial | May 25, 2011 | Social Media
The Digital Marketing DilemmaTo buy or not to buy your way onto the scene? Brand marketers are mobilizing themselves to “get digital.” I hear it every day. The bosses are all excited. Marketing managers are frenetically meeting agencies. HR is...
by Minter Dial | Oct 8, 2010 | Marketing
Today, existing on the web is a real business challenge. With the endless flow of information and the multiplication of screens and sources, being visible on the web has become a vital issue : brands must adapt. Some have been able to do so ; however, most do not know...
How to tag someone on LinkedIn if their name doesn’t come up?
