I have long been hammering on about why businesses with purpose — with a more profound why — will tend to win out over the long-term versus those without. To have a well-defined and broadly shared purpose is about having a strong north for your brand....
These are interesting days, any way you cut it. Whether it’s the latest new tech innovations, magnificent astronomical discoveries, an ever-present terrorist threat, looming election fever in multiple countries or the fear of a financial bubble...
I think it is finally dawning on all of us that we are living in a radical new era. It seems that little by little, methodically interspersed with several months and country by country, we find a new date to mark on the calendar as a day of memorial, of grief and of...
Branding is everyone’s responsibility When I am talking about branding with smaller company (SMB) leaders, I often find the interest level in their own brand to be, at best, primitive. I hear statements such as: Branding is not relevant for my size of business;I...
In this fast-paced world we are now all living in, one of the biggest things I see missing in people’s eyes is POSITIVE ENERGY. Too many people just seem to be running on thin air. Whether they are overtaxed by work, personal family life or an overdose...
How to tag someone on LinkedIn if their name doesn’t come up?
