The question of whether your brand should be political is a hot topic these days. There was a great presentation I attended at SXSW 2018 by Latia Curry (from Rally) on the merits of politics in branding and how to get there. The idea of mixing politics and business,...
Minter Dialogue with Steve Brazell Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department...
If Emmanuel Macron and Donald Trump are very different in personality, background and politics, I do believe that there are some important similarities between the two men. Let me be absolutely clear, Macron is no Trump. Trump is a genuine populist and...
Round 1 of the French presidential elections was historic in one regard, in that it saw two non-mainstream candidates — Macron and Le Pen — get through to the final round (May 7). In other regards, however, it just felt like yet another French election...
Unless you have been living in a cave, you will have noticed that many countries have responded to Donald Trump’s America First pronouncement with a rather tongue-in-cheek Me Second video. It all began with this one from The Netherlands, by the Dutch comedy show...