by Minter Dial | Mar 31, 2019 | Marketing, New Tech, Podcast
Minter Dialogue with Katie King Katie King is a keynote speaker and consultant on AI and digital transformation. Katie runs Zoodikers, a consultancy and content marketing agency, and she’s also author of the brand new book, Using Artificial Intelligence in...
by Minter Dial | Apr 19, 2016 | Marketing
It’s fascinating to see how companies continue to use email. The why they use email as a marketing tool is obvious: it’s cheap and effective. However, just because it’s so cheap, it’s appalling to see how many companies/brands wreck the...
by Minter Dial | Mar 24, 2016 | Social Media
Imagine this: your brand is given a unique opportunity to touch ALL of your customers. The press — one of your most fanatic users and stout defenders — is excited to talk about it. You have deep knowledge of many of the things that interest and...
by Minter Dial | Jan 5, 2016 | Marketing
It seems that the new year is as good a reason to send out an email to one’s database. It’s always interesting to see how and to what extent brands try to use such “obvious” occasions to generate sales. Some brands are more blatant or lazier...
by Minter Dial | Oct 8, 2015 | New Tech
Perhaps I am a rather hard-headed geek, but I have now been wearing the Apple Watch for 6 months straight in lieu of my upscale ‘chic’ watch. There are naysayers aplenty. Sure, there are some quirks and nuisances. However, especially after the latest iOS...
