by Minter Dial | Oct 12, 2010 | Marketing, Responsibility
Successful branding and marketing is no longer about selling a product at the right price, in the right place with the right advertising and promotions. A brand should express a personality, a sense of meaning, and, sometimes, even a sense of humor. In order...
by Minter Dial | Mar 1, 2010 | Politics, Responsibility
Transparency is one of the important buzzwords that has surged into new management and leadership vocabulary and, surely, rightly so. It has, in fact, become such a buzzword that the University of Michigan has put it tops of its 2010 list of 15 words that should be...
by Minter Dial | Feb 18, 2010 | Social Media
In response to a recent Edelman study and Hubspot post about the 2010 barometers of trust — and specifically, the reduced level of trust in our friends’ advice — I was inspired to write a comment which I post below. “According According...