by Minter Dial | Nov 9, 2014 | Responsibility, Social Media
It is far from a unanimous belief that personal branding is a good thing. It can become particularly contentious when it comes to an employee’s personal branding. I have heard of top executives talk about “disloyalty.” Others talk about...
by Minter Dial | Oct 14, 2014 | Leadership, Responsibility
As much as some cultures and companies try to refrain from mixing personal and professional, reality is that these two spheres are inevitably intertwined. For this reason alone, I keep emphasizing the mantra: branding gets personal. And I believe that the...
by Minter Dial | Jun 14, 2013 | Minter Dialogue, Podcast, Responsibility, Social Media
Minter Dialogue #64 This interview is with Dorie Clark, whom I met at SXSW2013 thanks to my friend Vince Jordan. Dorie has just released her new book “Reinventing You: Define Your Brand, Imagine Your Future,” published by the Harvard Business Review Press....
by Minter Dial | Feb 4, 2013 | Leadership
Aside from running the biggest corporation in the world, Barack Obama has proven himself a master of digital marketing. His 2012 repeat performance showed a seasoned, even more effective approach considering the new scope and breadth of audience available on the...
by Minter Dial | Jan 28, 2013 | Social Media
Music to Twitter’s ears The Evening Standard (London) published an article by David Smyth on “How to be a Twitter hitter.” Without evoking the poetic license of a Pied Piper, the article provides the golden rules for how a pop star should build...
How to tag someone on LinkedIn if their name doesn’t come up?
