by Minter Dial | Jul 29, 2019 | Digital Transformation
As we go through our days, more and more of our lives is moving onto a digital device or platform. Like the frog in the warming water, we are slowly and inexorably getting sucked into this new world. What we thought might have been Double Dutch to us ten years ago has...
![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
by Minter Dial | Feb 9, 2017 | Marketing
If being “customer centric” is still being bandied about in boardrooms around the world, the reality is that most companies struggle to marry the mindset of “the customer is always right” with the quest for optimal profits. One of the ways to help galvanise an...
by Minter Dial | Nov 19, 2015 | Branding
In 2010, I wrote for the first time about what it means when Branding Gets Personal. Some companies and cultures prefer to keep what is personal at home and to keep everything at all professional and all business. Evermore, however, I believe that brands need to find...
by Minter Dial | Nov 12, 2015 | Retail
I recently visited the new Sephora Flash store, located in central Paris. This pilot “concept” store was opened on October 21, 2015. Not to be mixed up with Sephora’s Flash 2-day eCommerce delivery service, the Sephora Flash boutique is much smaller...
by Minter Dial | Nov 2, 2014 | Minter Dialogue, Podcast
Minter Dialogue Episode #119 — This interview is with Odile Roujol, Chief Strategy and Data Officer at Orange France. This is Odile’s second time on the show; last time it was when she was SVP of Brand and Communications at Orange. In this podcast, Odile...
![The Customer Journey – How [Not] To Create The Customer Experience at the new Eurostar Lounge in Gare Du Nord](https://www.minterdial.com/wp-content/uploads/2018/03/Eurostar-at-Paris-Gare-du-Nord-640x480.jpg)
