by Minter Dial | Sep 11, 2014 | New Tech
This is the breakout year of wearable technology and the quantified self. Between Google, Sony, Samsung, LG, Motorola and ‘pure players’ such as Fitbit, Jawbone and Garmin, the race is on. And now with Apple’s announcement of its Apple Watch,...
by Minter Dial | May 5, 2014 | Sports
In a prior post, I did a comparison chart between the Nike Fuelband and Fitbit. I looked at the features and benefits of each. I also compared the measurements that each provides in common: calories and steps. The only catch was that, last time, I wore each...
by Minter Dial | Mar 25, 2014 | Sports
This may be the breakout year for wearable devices. [I see them as part of my top 10 marketing trends for this year]. The wearable fitness tracker market is still somewhat niche, but it is growing rapidly and is projected to reach 60+ million units by 2017 (various...