Wishlist for 2011?

2011 looks like a fad year… but with potentially many new digital fads. As I look ahead to 2011, it seems like it will be a truly fad year in terms of world events.  It is a “common” year in that it is not a leap year.  What are the expected...

The Beta Myndset – Launch and Iterate

One of the most revolutionary marketing tools to come to the surface recently is the beta launch.  Essentially, a product is “pre-launched” as a beta version and, as a consequence, errors are to be anticipated and feedback is openly accepted.   It is a...

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