Dear Ma’amite, May I have some more?

by | Jun 10, 2012 | Branding

How much do you love Marmite? Passing through Waitrose this weekend, I came across this Diamond Jubilee version of Marmite.  For the British, it is a fitting link between two grand institutions: the Queen and Marmite, 100% British and 100% British Yeast....

Marmite – Mar-Mighty? Love it or Hate it?

by | Mar 18, 2010 | Marketing

Marmite is required taste.  For those of you who have ever tried it, you know that Marmite (owned by Unilever) does not leave you neutral.  This “love it or hate it” element is captured beautifully in the Marmite Cereal Bar ad campaign that is currently on...

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