Minter Dialogue with Celia Francis Celia Francis is CEO of Rated People, a marketplace in the UK for tradespeople, such as plumbers and electricians. Rated People is a disruptive player, making waves. In this interview with Celia, we look at the challenges of setting...
Minter Dialogue with Peter Shankman Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in...
I have written about handling Linkedin connection requests in the past, but there continues to be a thorny, never-ending stream of invitations in my Linkedin inbox. I’m sure that you, like me, get connection requests that leave you scratching your head. For...
Minter Dialogue Episode #262 Kerry O’Shea Gorgone is Director of Product Strategy at MarketingProfs, which offers education for many of the top organisations in the world and boasts over 600,000 members. Kerry, who has a law and business masters degree, is also...
Email marketing remains one of the main pillars of any normal marketing strategy. It still provides a great Return on Investment considering the cost per communication, even if open rates for mass marketers often toil to get over 2%. Regulations continue to evolve, no...