If social media has become a standard part of one’s marketing mix, the playing field has shifted, many of the rules have changed and communication strategies must be adapted to be effective. In this piece, we will look at one key area of social media that is often...
“What’s the ROI of this new marketing automation software?” the CEO with furrowed brow asks, looking over her glasses. As if reacting to someone switching the on button, the presenter flips to the anointed page in his deck and, with solemn confidence, rattles off an...
Minter Dialogue with Rohit Bhargava Rohit Bhargava is a leading authority on marketing, trends and innovation and a WSJ best-selling author, with his annual hit book on trends: Non Obvious, How to Predict Trends and Win the Future, with new trends for 2019. Before...
Minter Dialogue with Rob Walker Dr Rob Walker is VP of Decision Management and Analytics at Pegasystems, #1 in software for customer engagement and digital process automation, working with large business worldwide to redefine customer engagement and providing...
Minter Dialogue with Norm de Greve Norm de Greve is CMO of CVS Health. He’s also a member of the Board of Directors for the ANA and Mobile Marketing Association. CVS Health, which is the Fortune #7 company and was voted one of the most innovative companies...
How to tag someone on LinkedIn if their name doesn’t come up?
